What You Should Know:
– ECP, a software platform for assisted living, has secured a massive growth investment led by Level Equity, marking the largest funding round in the history of the sector.
– The capital will accelerate ECP’s product development with a focus on artificial intelligence, value-based care, and usability, supporting over 8,000 communities nationwide. This move signals a major industry shift away from legacy tools toward purpose-built, data-driven platforms designed to improve resident outcomes and operational efficiency.
ECP’s Historic Funding Round
Assisted living is, by definition, the most “human” care setting in the world—centered on helping people with the most intimate daily activities. Yet, for decades, the technology supporting this vital work has often been an afterthought, retrofitted from other healthcare sectors.
ECP, the Milwaukee-based software leader purpose-built for assisted living, is changing that narrative. The company announced today it has completed a “massive” growth financing round led by software specialist Level Equity, with participation from existing investors and management. While financial terms were not disclosed, the company confirmed this is the largest growth investment in the history of assisted living software.
“This fundraise represents an incredible opportunity for ECP to leverage once-in-a-lifetime technological advancements to make life better for seniors and for the people who care for them across the country,” said Adam Aisen, CEO of ECP.
Purpose-Built Innovation: AI Meets Value-Based Care
ECP already serves over 8,000 communities across the country, ranging from small operators to some of the largest and most sophisticated providers. Its platform offers a comprehensive suite of tools including electronic medication administration records (eMAR), EHR, CRM, billing, and business intelligence.
The new capital will be aggressively deployed to accelerate product development in three key areas:
- Artificial Intelligence (AI): ECP plans to deepen its robust AI and data backbone. Current capabilities already help operators track acuity changes to capture revenue and assist clinicians in identifying fall risks before incidents occur.
- Value-Based Care: As the industry shifts toward outcomes-based reimbursement, ECP’s platform is positioning operators to thrive by providing the data visibility needed to demonstrate quality care.
- Ease of Use: A core tenet of ECP’s philosophy is usability. The goal is to minimize screen time for caregivers and “med passers,” allowing them to spend more time with residents.
The Shift from Legacy to Modernity
The investment underscores a broader market trend: the migration from legacy, generic healthcare tools to specialized, modern software.
Ben Levin, Co-Founder and CEO of Level Equity, highlighted the strategic imperative: “ECP is a uniquely attractive business that has grown dramatically in this enormous and expanding market. Now is the time to aggressively accelerate and enhance their market leading capabilities for each constituent in the senior living value chain”.
Levin noted the personal resonance of the mission, acknowledging the complexities—financial, functional, and emotional—of aging parents entering senior care.
A Data-Driven Future for Senior Living
By integrating business intelligence throughout its platform, ECP is giving operators unprecedented insight into their communities. From avoiding medication errors to capturing revenue based on real-time resident acuity, the platform transforms data into actionable operational improvements.
