The Live Hard Challenge, also known as the LIVEHARD program, is a year-long transformative mental toughness program created by Andy Frisella. It is designed to build skills such as confidence, grit, discipline, fortitude, self-worth, self-belief, and self-esteem. The program consists of four stages, starting with the 75 HARD challenge, which is a 75-day mental boot camp. Participants must complete daily tasks such as drinking a gallon of water, reading 10 pages of a non-fiction book, completing two 45-minute workouts (one outdoors), following a diet with no alcohol or cheat meals, and taking a progress picture. The subsequent phases add additional tasks to further develop mental toughness and personal growth. The program emphasizes uncompromised execution and is intended to be completed annually to maintain and enhance the skills developed.