- More details of the Fitbit Air have leaked
- It could launch on May 16 for $99
- Images of the wearable have already appeared
The rumors are that Google is about to launch a Whoop-rivalling, screen-free tracker called the Fitbit Air, and we have some fresh leaks around the device that point to a possible price point and three different color options.
This information comes from Droid Life, and suggests that the tracker price will come in at $99 in the US. That’s roughly £73 / AU$138, though Google is unlikely to use a straight currency conversion — something like £99 would be more likely in the UK, where I am.
As for colors, there will apparently be three main options: Obsidian, Lavender, and Berry. They neatly match the colors we’ve seen on previous Google devices, including the recently launched Google Pixel 10a, adding more credibility to the leaks.
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Those main colors are said to be accompanied by a Snow (or white) charging cable, plus a variety of band options — Performance, Active, Elevated, and Metal Mesh. More colors will reportedly be available with the bands, beyond the three mentioned above, including Fog, Moonstone (see also the Google Pixel 10 Pro), Porcelain, Silver, and Warm Gold.
The price is right?
Now the Whoop bands that Google is taking aim at here don’t cost anything, but are attached to compulsory subscriptions that start at $149 for the first year, rising to $199 after that — so it’s a substantial investment.
It remains to be seen if the Fitbit Air will require a subscription, but Fitbit Premium currently costs $9.99 a month or $79.99 a year. All of the current Fitbit and Google wearables can be used with or without the subscription and extra features.
As well as the leaks about the hardware, there have also been whisperings that Fitbit Premium will be rebranded as Google Health, which may come with new features of its own. Droid Life says May 16 will be the launch date, so we don’t have long to wait.
Having been holding on tightly to my Fitbit Charge 6 for three years now, the Fitbit Air is perfectly suited for me — not only am I due an upgrade, I’ve never really seen the point of a display on a fitness tracker anyway.
I need something light and unobtrusive that I can wear around the clock (unlike my bulkier smartwatch), and this may well fit the bill.
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